Most of us guys really don’t care what kind of soap we use, if it’s commercial or handmade soap, as long as it cleans and doesn’t leave us smelling like flowers or perfume. I have watched the reaction of couples over the years that have visited our booth at various shows, and of course it most often is the wife who is curious and wanting to ask the questions, try the lotion and smell the different soap bars, while the husband stands there patiently looking ahead to see if the next couple of tables have anything good to eat. I admit, this would be me, and I still find great tasting food much more interesting than soap, but as I have continued to help grow my family’s natural skin care company, researching and using these natural skin care products, I have slowly been converted.
I think for guys like myself who work construction or are just outdoors-men would notice a huge difference if given the opportunity to experiment using natural handmade soap vs. commercial soaps and detergents. Guys who live lifestyles such as this are constantly exposed many harsh elements that can cause all sorts of skin irritation, whether it be harsh chemicals in building materials, the blazing sun, or freezing cold temperatures, and as I have learned throughout all my research having healthy skin helps contribute to a healthy immune system.
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There’s a branding issue here. If handmade soap had a names like ‘tough soap’ or ‘the brick’… wait, that gives me a few ideas…
I think you’re on to something!